Reimagining your wardrobe

Fast fashion churns out billions of garments yearly – one fifth of Irish people buy clothes at least monthly even though most are worn fewer than 10 times before being discarded. But quality pieces that last, fit well and feel genuinely you? That's a different story altogether. 

Ireland's fashion scene is shifting toward buying less, rewearing and sharing more - effectively Reversing the Trend. From reimagining the treasures already in your wardrobe to trying out repairs, from clothing swaps to lending libraries, there are brilliant alternatives already thriving across the country. Here's your guide to building a wardrobe that works harder and lasts longer.

By choosing repair over replacement...

  • You reduce the need to buy that new pair of jeans, each of which requires 60 bathtubs of water to produce

  • You extend clothing life - turning that €40 shirt into seven years of wear instead of four, for example

  •  You learn new skills, find a sense of accomplishment, create your own style and give more meaning to your wardrobe